Hi, I’m Shelly! I’m a graphic designer based in Brisbane/Meanjin. I created Charlie Boy as a passion project that started with a love for pixels and personalised tees, and turned into a way to inspire individuality through unique, personalised designs.

The name is a tribute to my dad, Charles - and just like the name Charlie, this brand isn’t made for just guys or just girls, it’s for everyone.

At Charlie Boy, it’s all about breaking away from the same-old trends, creating pieces that feel personal, and making them accessible to all.